What's Happening?
Tiffany & Co. has unveiled its 'Legendary Legacy' exhibition in Bangkok, marking the brand's first exhibition in Thailand. The exhibition celebrates the design heritage of legendary designer Jean Schlumberger, featuring over 50 objects from the Tiffany Archives. Set across five rooms, the exhibition explores themes such as Schlumberger's inspiration from the Caribbean Island of Guadeloupe, his fascination with nature, and his passion for the sea. The exhibition concludes with the display of the 128.54-carat Tiffany Diamond, exhibited in its latest setting inspired by the iconic Bird on a Rock brooch.
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Why It's Important?
The 'Legendary Legacy' exhibition not only highlights Tiffany & Co.'s rich design heritage but also strengthens its cultural connection to Southeast Asia. By showcasing Schlumberger's works inspired by Thai culture, Tiffany & Co. reinforces its brand presence in the region, potentially attracting new customers and enhancing its market position. The exhibition also serves as a platform for cultural exchange, allowing visitors to appreciate the blend of tradition and modernity that characterizes both Tiffany & Co. and Thailand. This strategic move could lead to increased brand loyalty and recognition in the Asian market.
