What's Happening?
Outdoor Voices, an athleisure brand, has officially relaunched after a five-year hiatus. Founder Ty Haney has returned to the company, bringing a new collection that is now available for purchase. The collection includes a variety of products such as leggings, sports bras, and UPF clothing, with prices starting as low as $18 and not exceeding $150. The new offerings feature updated designs and materials, including quick-drying and sweat-wicking fabrics made from nylon-spandex blends. The collection also includes items like workout dresses, pleated skorts, and shorts with built-in liners designed for comfort and functionality during physical activities.
AD
Why It's Important?
The relaunch of Outdoor Voices marks a significant moment in the athleisure market, providing consumers with affordable and stylish options for activewear. This move could potentially increase competition among athleisure brands, as Outdoor Voices aims to capture a segment of the market with its accessible pricing and innovative designs. The brand's focus on functionality and comfort may appeal to a wide range of consumers looking for versatile clothing suitable for both exercise and casual wear. Additionally, the return of Ty Haney as founder may bring renewed attention and credibility to the brand, potentially influencing its market position and consumer trust.
What's Next?
Outdoor Voices is likely to continue expanding its product offerings and marketing strategies to regain its presence in the athleisure industry. The brand may focus on leveraging social media and digital platforms to reach a broader audience and engage with consumers. As the collection gains traction, Outdoor Voices might explore collaborations or partnerships to further enhance its visibility and appeal. The response from consumers and competitors will be crucial in determining the brand's success and future direction in the market.
