Greek Residents Increasingly Vacation Within Greece Amid Economic Recovery

What's Happening?

Recent data from the Greek statistical authority, Elstat, indicates a significant rise in domestic vacations among Greek residents since 2021. The July 2025 edition of the Survey on Qualitative Characteristics of Resident Tourists shows that both the number of trips and the total nights spent on vacations have reached their highest levels in a decade. Over 85% of Greek vacations occur within the country, with more than 70% taking place during the summer months. The Household Budget Survey further supports this trend, revealing that spending on 'Restaurants, cafes, and hotels' has seen the fastest growth among expenditure categories, surpassing pre-crisis levels.

Why It's Important?

The increase in domestic tourism among Greeks reflects a broader economic recovery, characterized by rising employment and real incomes. This trend not only boosts the local tourism industry but also strengthens the national economy by keeping spending within the country. The data contradicts previous narratives suggesting that Greeks are being priced out of their own tourism market. Instead, it highlights the resilience and adaptability of the Greek economy and its citizens. The government's focus on improving welfare standards and economic conditions appears to be yielding positive results, contributing to a more vibrant domestic tourism sector.

What's Next?

As the Greek economy continues to recover, the government may implement further measures to support domestic tourism and enhance the quality of life for its citizens. This could include investments in infrastructure, marketing campaigns to promote lesser-known destinations, and policies to ensure affordability and accessibility for all residents. The tourism industry might also explore opportunities to attract international visitors while maintaining a balance with domestic tourism. Stakeholders, including local businesses and tourism operators, are likely to benefit from increased demand and may seek to innovate and diversify their offerings to cater to both domestic and international tourists.