What's Happening?
A recent report has shed light on the challenges faced by Kenyan women in the workplace, particularly the pressure to be agreeable and likeable. The term 'likeability labour' has been coined to describe the constant self-editing and shape-shifting women undergo to be perceived positively in professional environments. This phenomenon is not unique to Kenya but is part of a global trend where women feel compelled to soften their speech and avoid being seen as difficult or assertive. The report, which includes findings from a study conducted by sociologist Amy Kean, indicates that 56% of women feel pressured to be likeable at work, compared to 36% of men. This pressure is seen as a barrier to women's advancement in corporate settings, where they are underrepresented in senior leadership roles.
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Why It's Important?
The issue of 'likeability labour' is significant as it highlights systemic barriers that hinder women's progress in the workplace. In Kenya, women make up half of entry-level roles but only 26% of senior positions, indicating a steep drop in representation as they climb the corporate ladder. This disparity affects not only individual career trajectories but also broader economic and social dynamics, as diverse leadership is crucial for innovation and inclusive growth. Addressing these pressures could lead to more equitable workplaces, where women can advance based on merit rather than conforming to social expectations. The findings call for systemic changes, including policies that support women's career advancement and mentorship programs.
What's Next?
To tackle the issue of 'likeability labour,' experts suggest implementing systemic changes at the root level. This includes creating policies that offer flexible working hours and establishing mentorship programs to support women in advocating for themselves. Sociologist Dr. Gladys Nyachieo emphasizes the importance of mentoring young women to help them navigate workplace dynamics without succumbing to the pressure of being overly agreeable. As awareness of this issue grows, there may be increased efforts to address gender disparities in the workplace, potentially leading to more inclusive and supportive environments for women.
Beyond the Headlines
The concept of 'likeability labour' also touches on deeper cultural and social norms that influence women's behavior in professional settings. It reflects broader societal expectations that women should be caregivers and prioritize the needs of others, which can translate into additional unpaid labor in the workplace. Addressing these norms requires a cultural shift that values women's contributions beyond traditional roles and recognizes the importance of diverse perspectives in leadership positions.
