What's Happening?
Zendaya has partnered with Swiss sportswear brand On to launch the 'Be Every You' campaign, which celebrates identity and movement. The campaign, released on August 7, features a cinematic visual story exploring themes of duality and movement, with Zendaya styled by her longtime collaborator Law Roach. The campaign introduces On's Fall/Winter 2025 collection, including the Cloudzone Moon shoe, which is Zendaya's first co-created footwear with On and Roach. The shoe combines breathable mesh with plush forefoot padding and On's CloudTec midsole for style and comfort. The campaign was directed by filmmaker Bardia Zeinali and shot across four moonlit sets, highlighting contrasting motifs through Zendaya's movement and narration.
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Why It's Important?
The collaboration between Zendaya and On marks a significant moment in the sportswear industry, as it blends high fashion with performance wear. Zendaya's involvement brings a fresh perspective to On's product line, potentially attracting a broader audience and increasing brand visibility. The campaign's focus on personal identity and movement resonates with consumers seeking versatile and expressive apparel. Additionally, the partnership with Law Roach, known for his bold fashion choices, adds a layer of sophistication and edge to the collection, enhancing its appeal in the competitive sportswear market.
What's Next?
Following the launch of the Cloudzone Moon, On plans to release a second footwear collaboration, the Cloudtilt Moon, on October 2. This upcoming shoe is described as having a softer silhouette designed for recovery, featuring a sock-like knit upper. The continued partnership between Zendaya and On is expected to drive further innovation in product design and marketing strategies, potentially leading to more collaborative projects and expanded collections in the future.
