What's Happening?
GetYourGuide, an online experiences platform, has launched a campaign by Fold7, taking over out-of-home sites in London. The campaign compares local experiences to those available on holiday, encouraging residents and visitors to explore and enjoy what London has to offer. This initiative aims to boost interest in local tourism and experiences.
Why It's Important?
The campaign highlights the growing trend of promoting local tourism and experiences, especially in urban areas like London. By showcasing the unique offerings of the city, GetYourGuide seeks to attract both locals and tourists, potentially increasing economic activity in the area. This approach reflects a broader shift towards valuing local culture and attractions, which could influence tourism strategies in other cities.
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