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Julia Roberts Wears Superga Sneakers at Venice Film Festival

WHAT'S THE STORY?

What's Happening?

Julia Roberts was spotted at the Venice Film Festival wearing Superga's 2750 Cotu sneakers, a style favored by Kate Middleton. Roberts paired the black sneakers with a bold cardigan and a new Celine bag. The Superga 2750 sneakers, known for their cotton canvas uppers and rubber outsoles, are a classic choice and are currently on sale at Zappos. The sneakers have been a popular choice among celebrities, including Katie Holmes and Kristen Stewart. Roberts' appearance at the festival is part of her promotion for the film 'After the Hunt,' directed by Luca Guadagnino.
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Why It's Important?

Julia Roberts' choice of footwear at a high-profile event like the Venice Film Festival highlights the influence of celebrity fashion on consumer trends. The Superga 2750 sneakers, already popular due to their association with public figures like Kate Middleton, are likely to see increased interest and sales following Roberts' endorsement. This event underscores the power of celebrity endorsements in the fashion industry, where a single appearance can significantly boost a product's visibility and desirability. For Superga, this represents an opportunity to capitalize on the increased attention and potentially expand their market reach.

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