What's Happening?
Serenbe, a community located outside Atlanta, has been awarded the 2025 Masterplan of the Year by Zonda, presented by BUILDER. This recognition highlights Serenbe's innovative approach to community design, which integrates nature, art, agriculture, education, and wellness. Founded by Steve Nygren and Marie Lupo Nygren, Serenbe spans 1,200 acres, with 70% dedicated to conservation land. The community is known for its 'agrihood' concept, offering amenities such as community gardens, farm stands, and nature-inspired living spaces.
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Why It's Important?
Serenbe's recognition underscores the growing importance of sustainable and nature-focused community planning. As urban areas expand, the integration of natural elements into living spaces becomes crucial for enhancing residents' quality of life and promoting environmental stewardship. This award may influence future developments, encouraging planners to prioritize ecological balance and community well-being.
What's Next?
Serenbe will be honored at the Future Place event in October, where it will be featured in BUILDER Magazine's 'Masters of Place' segment. The community's success may inspire other developers to adopt similar models, potentially leading to a shift in how residential areas are designed and marketed.
Beyond the Headlines
The concept of 'agrihoods' represents a shift towards more sustainable living environments, where agriculture and community life are intertwined. This approach not only supports local food production but also fosters a sense of community and connection to nature, which can have long-term benefits for mental and physical health.
