What's Happening?
Credo Beauty has announced a partnership with Stripes Beauty, a pro-ageing beauty and wellness brand founded by actress Naomi Watts, to become the first dedicated menopause-focused beauty brand available in its stores nationwide. The partnership aims to make menopause care more accessible and normalize conversations around midlife. Stripes Beauty offers a range of products including skin care, scalp essentials, supplements, and intimate moisture essentials. The collaboration will include menopause education, in-store activations, and exclusive discounts around key dates such as National Hot Flash Day.
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Why It's Important?
This partnership marks a significant step in addressing the needs of women experiencing menopause, a life stage often overlooked in the beauty and wellness industry. By offering products specifically designed for menopause-related concerns, Credo Beauty is expanding its commitment to inclusivity and ingredient transparency. The collaboration with Naomi Watts, who has been instrumental in bringing menopause into everyday conversation, aligns with consumer demand for solutions that support women through this chapter with confidence. The initiative reflects growing interest in menopause care among customers.
