What's Happening?
Outdoor Voices, an athleisure brand, has relaunched under the leadership of founder Ty Haney after a five-year hiatus. The brand's new collection features a variety of products, including leggings, sports bras, and UPF clothing, all priced under $150. A standout item is a pleated skort made from a textured compression fabric designed to be breathable and flattering. The skort includes built-in shorts with sticky-gripper liners for added stability. The collection emphasizes materials that are quick-drying, sweat-wicking, and suitable for low- to medium-intensity workouts.
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Why It's Important?
The relaunch of Outdoor Voices marks a significant moment in the athleisure market, which has seen increased competition and consumer interest in recent years. By focusing on functional and stylish workout apparel, the brand aims to capture a segment of the market that values both performance and aesthetics. The use of advanced materials like compression fabrics and sweat-wicking technology highlights a trend towards more technical and versatile athletic wear. This move could influence other brands to innovate and expand their offerings to meet consumer demands for high-performance, fashionable workout gear.
