What's Happening?
Railbookers, in collaboration with Swiss Travel System AG and Switzerland Tourism, has announced the launch of its first-ever Switzerland Week, starting on July 28. The event offers exclusive deals on Swiss itineraries, including an additional $100 savings on top of a flash sale. The week-long celebration highlights Switzerland's scenic landscapes and legendary trains, culminating on August 1 in honor of Swiss National Day. Railbookers, known for its extensive portfolio of independent Switzerland rail holidays, partners with Swiss Travel System AG to offer a comprehensive travel experience, including scenic train journeys and top hotel accommodations.
AD
Why It's Important?
Switzerland is a key destination for Railbookers, with nearly 20% of its guests including the country in their travel plans. The demand for Swiss rail holidays is growing, with guest departures up 47% in 2025. The launch of Switzerland Week underscores the increasing popularity of rail travel as a sustainable and immersive way to explore destinations. By offering exclusive deals and showcasing Switzerland's unique attractions, Railbookers aims to attract more travelers and strengthen its position in the travel industry. This initiative also highlights the importance of strategic partnerships in promoting tourism and enhancing travel experiences.
What's Next?
Railbookers plans to continue expanding its offerings in Switzerland, with new itineraries and experiences based on guest feedback and market trends. The company is committed to providing seamless travel experiences by connecting Switzerland's renowned train system with other transport options. As interest in rail travel continues to grow, Railbookers is poised to capitalize on this trend by offering unique and memorable journeys for travelers seeking to explore Switzerland by rail.
