What's Happening?
QuickChek, a convenience-store chain owned by Murphy USA, has reintroduced its popular Pumpkin Spice Coffee. The beverage, made from 100% Arabica beans, is available in various forms including hot, iced, and frozen. The full pumpkin-inspired menu will be available starting August 25. This early launch aims to capture the interest of pumpkin spice enthusiasts and marks the beginning of the fall season offerings at QuickChek locations across New Jersey, the Hudson Valley, and Long Island.
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Why It's Important?
The return of Pumpkin Spice Coffee at QuickChek highlights the seasonal marketing strategies employed by convenience stores to attract customers. By launching the product early, QuickChek aims to capitalize on the popularity of pumpkin-flavored products, which have become a cultural staple in the U.S. during the fall. This move could boost sales and customer engagement, providing a competitive edge in the convenience store market.
