What's Happening?
Knwls, a London-based fashion brand co-founded by Charlotte Knowles and Alexandre Arsenault, is set to join the Milan Fashion Week schedule. The brand will present its collection in September, marking a strategic move to expand its international presence. Knwls has been collaborating with an Italian brand, which has influenced its decision to showcase in Milan. The brand aims to challenge expectations and broaden its reach beyond the UK. This move comes as Knwls plans to unveil a secret collaboration and release a new collection.
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Why It's Important?
Knwls' participation in Milan Fashion Week signifies a pivotal moment for the brand as it seeks to establish a more global footprint. Milan, known for its prestigious fashion scene, offers Knwls an opportunity to engage with a wider audience and compete with established Italian fashion houses. This expansion could enhance the brand's visibility and influence in the international fashion industry. The move also reflects broader trends of British brands seeking growth opportunities in international markets amid changing dynamics in the fashion world.
What's Next?
As Knwls prepares for its Milan debut, the brand will focus on executing its show and collaboration successfully. The reception of Knwls in Milan will be crucial in determining its future strategy and potential further international expansion. The brand's ability to resonate with the Italian fashion audience and maintain its British identity will be key factors in its ongoing growth and success.
