What's Happening?
Representatives from Destination DC, Meet Boston, and the Philadelphia Convention and Visitors Bureau visited Australia for a trade and media mission from August 5-9, 2025. The mission aimed to strengthen ties and promote travel to the East Coast USA. Supported by Delta Air Lines and other partners, the initiative included trade events, media engagements, and meetings with industry stakeholders. The mission seeks to capitalize on increased interest in East Coast travel and highlight cultural and historical attractions.
AD
Why It's Important?
The trade and media mission underscores the importance of the Australian market for East Coast USA tourism. By engaging directly with Australian partners, the mission aims to boost visitor numbers and economic impact. The initiative reflects a strategic effort to enhance international tourism and foster cultural exchange. It also highlights the collaborative approach of East Coast destinations in promoting their unique offerings and attracting global travelers.
What's Next?
Following the mission, a consumer-facing campaign will run in Sydney and Melbourne until September 7, 2025, featuring advertisements to inspire travel. The campaign aims to direct consumers to explore the region and connect with travel partners. The East Coast destinations will continue to engage with Australian stakeholders and monitor the campaign's effectiveness in driving visitation. Future efforts may include additional promotional activities and partnerships to sustain momentum.
