What's Happening?
Surfset Fitness, located in Manhattan's Lower East Side, offers a unique high-intensity interval training class inspired by surfing. The workout takes place on a six-foot-long surfboard balanced atop stability balls, known as the Rip SurferX. Founded in 2011 by Sarah Ponn and Mike Hartwick, Surfset gained popularity after securing a deal on Shark Tank. Although the company closed in 2021, Surfset New York City continues to operate under Aaron Thouvenin and Diana Garrett. The class, taught by Thouvenin, includes exercises like push-ups, squats, and lunges performed on the unstable surface, challenging participants' balance and core strength.
AD
Why It's Important?
The Surfset Fitness class represents a growing trend in the fitness industry towards innovative and engaging workout experiences. By incorporating elements of surfing, the class offers a unique challenge that can attract fitness enthusiasts looking for variety beyond traditional gym routines. This approach not only provides physical benefits but also fosters a sense of community among participants. As fitness centers seek to differentiate themselves in a competitive market, such unique offerings can enhance customer retention and satisfaction.
What's Next?
Surfset Fitness may continue to expand its offerings and attract new participants by leveraging its unique workout model. As fitness trends evolve, the company could explore partnerships or collaborations to increase visibility and reach. Additionally, the success of such innovative classes may inspire other fitness centers to develop similar programs, potentially leading to a broader shift in the industry towards experiential fitness.
