What's Happening?
Actress Hyorin Bang has been appointed as the brand ambassador for Tod's in South Korea. In her new role, she will attend Tod's fashion show in Milan and participate in various brand activities. Hyorin Bang, known for her award-winning performances, expressed excitement about embracing the Italian lifestyle and Tod's heritage of craftsmanship and elegance.
Why It's Important?
The appointment of Hyorin Bang as Tod's brand ambassador highlights the brand's strategy to strengthen its presence in the South Korean market. By leveraging the popularity and influence of local celebrities, Tod's aims to enhance its brand image and connect with consumers in the region. This move reflects the growing importance of South Korea as a key market for luxury brands seeking to expand their global reach.
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