CNBC TV18    •    4 min read

Teddy Day 2026: What gifting a teddy bear means in love and relationships

WHAT'S THE STORY?

Teddy Day, part of Valentine’s Week, falls on 10 February. The focus shifts from sweets and flowers to something meant to last. A soft toy — a simple object, but one that gathers meaning over time.
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Unlike chocolates that are eaten or bouquets that fade, a teddy bear is usually kept — on a shelf, on a bed, sometimes for years. That staying power is part of the reason the gift is linked to ideas of comfort and steady presence in a relationship.

History of the teddy bear and the Theodore Roosevelt link

It traces back to Theodore Roosevelt. In 1902, during a hunting trip, he reportedly refused to shoot a captured bear. A political cartoon picked up on the moment. Toy makers later used the story as inspiration, and the “Teddy” bear entered shops. Over the decades, it moved from being a children’s toy to becoming a cultural symbol.


That shift matters. The bear came to represent gentleness rather than strength; care rather than display. Those associations carried into modern Valentine’s Week customs.

Teddy Day meaning: comfort, care and emotional presence

The message behind the gift is usually straightforward: emotional safety, warmth and reliability. Not dramatic gestures, but quiet reassurance.

Different colours are often read symbolically, though meanings vary by region and personal belief:

  • Red is commonly linked to romantic love.

  • Pink is often tied to affection and admiration.

  • White can signal peace or a fresh start.


These interpretations are not fixed rules. They function more like social cues that people recognise.


Why the tradition continues today

The appeal is partly emotional, partly practical. A teddy bear is non-perishable. It becomes a keepsake tied to a date and a memory. That durability is why it fits Teddy Day’s place in the Valentine’s Week sequence — after edible gifts and before more symbolic days such as Promise Day.

The gesture remains low-key: just a soft object standing in for presence and care. In that sense, Teddy Day is less about the toy itself and more about what it quietly represents — comfort that lasts beyond the day it is given.
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