What's Happening?
EBay is set to host its Endless Runway series during Fashion Month, featuring pre-loved fashion shows in New York and London. Collaborating with the Council of Fashion Designers of America and other fashion councils, the shows will include pieces from designers like Erdem and Altuzarra. The initiative aims to highlight the importance of circular fashion by incorporating pre-loved items into new collections. The shows will be styled by eBay's resident stylists and will be shoppable in real-time on eBay Live, showcasing the platform's extensive collection of pre-loved fashion.
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Why It's Important?
EBay's Endless Runway series underscores the growing trend of sustainable fashion and the importance of circularity in the industry. By promoting pre-loved fashion, eBay is addressing environmental concerns associated with fast fashion and encouraging consumers to consider sustainable options. This initiative not only supports the global resale market, which has seen significant growth, but also positions eBay as a leader in the circular fashion movement. The collaboration with renowned designers further elevates the status of pre-loved fashion, potentially influencing consumer behavior and industry practices.
