What's Happening?
The Lyst Index report for the second quarter of 2025 has been released, marking a significant shift in fashion trends as it excludes handbags from its hottest product list for the first time since its inception in 2018. The report, which analyzes data from over 160 million global users, highlights a change in consumer priorities during uncertain economic times. Footwear dominated the list, with The Row's flip-flops taking the top spot. This development comes amidst a year characterized by the popularity of bag charms and the rise of Labubu as a fashion accessory. Historically, luxury and vintage bags have been prominent in the Lyst Index, with brands like Coach and Miu Miu frequently appearing in past reports.
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Why It's Important?
The exclusion of handbags from the Lyst Index's hottest product list reflects a broader shift in consumer behavior and priorities. As economic uncertainty persists, shoppers may be prioritizing more versatile and practical items like footwear over luxury handbags. This trend could impact the luxury handbag market, potentially leading brands to adapt their strategies to align with changing consumer preferences. While handbags still contribute to brand popularity, as seen with Loewe and Coach, the focus on footwear suggests a reevaluation of what constitutes 'must-have' fashion items.
What's Next?
Fashion brands may need to reassess their product offerings and marketing strategies in response to this shift. The continued popularity of footwear could lead to increased investment in shoe design and innovation. Brands that traditionally focus on handbags might explore collaborations or diversify their product lines to maintain relevance. Additionally, the fashion industry will likely monitor consumer trends closely to anticipate further changes in shopping behavior.
