What's Happening?
Gisele Bündchen is the face of Elisabetta Franchi's fall 2025 campaign, photographed by Luigi & Iango in Miami. The campaign emphasizes the brand's celebration of confident and free-spirited women, featuring Bündchen in a biker jacket and stiletto sandals. Franchi's collection draws inspiration from the 1990s and early 2000s, showcasing tailored pantsuits and body-hugging dresses. The brand has expanded its presence in the U.S., opening a boutique in Miami and launching collections with Saks Fifth Avenue.
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Why It's Important?
Elisabetta Franchi's campaign with Gisele Bündchen underscores the brand's focus on empowering women through fashion. This aligns with broader industry trends that prioritize inclusivity and diversity. The campaign's emphasis on strong, feminine designs reflects consumer demand for fashion that celebrates individuality and confidence. The brand's expansion into the U.S. market highlights the growing influence of international fashion houses in American retail, potentially impacting local fashion dynamics and consumer preferences.
