What's Happening?
Self-Portrait has unveiled its latest campaign for the autumn/winter 2025 season, featuring South Korean actress and singer Jisoo. This marks the fourth season that Jisoo has been the face of the brand's global imagery. The campaign, shot by Drew Vickers, reimagines Jisoo as an icon of the swinging sixties, moving through neon-lit cityscapes created through generative image-making. Han Chong, the founder and creative director of Self-Portrait, praised Jisoo's effortless presence, which has engaged her community throughout their collaborations. The campaign showcases a curated selection of looks from the AW25 collection, including a black 3D crepe flower mini dress, a white lace signature mini, and a grey wool knit playsuit.
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Why It's Important?
The collaboration between Self-Portrait and Jisoo highlights the growing influence of K-pop stars in the global fashion industry. Jisoo's involvement brings significant attention to the brand, tapping into her extensive fan base and enhancing the brand's visibility in key markets. This partnership reflects the trend of fashion houses leveraging celebrity endorsements to create buzz and drive engagement. The campaign's creative direction, which blends fashion with artistic imagery, showcases Self-Portrait's innovative approach to marketing and design, potentially setting new standards in the industry.
What's Next?
As the campaign rolls out, Self-Portrait is likely to see increased engagement from Jisoo's fans, potentially boosting sales and brand recognition. The fashion house may continue to explore collaborations with other high-profile figures to maintain momentum and expand its reach. Additionally, the campaign's success could influence other brands to adopt similar strategies, integrating celebrity influence with creative storytelling to captivate audiences.
