What's Happening?
The horror film 'Weapons,' directed by Zach Cregger, has achieved a significant milestone by grossing $100 million at the box office within its first week of release. This accomplishment is notable as 'Weapons' is an original horror movie, not part of an existing franchise. The film, produced with a budget of $38 million, has already become profitable. It joins a select group of horror films this year, including '28 Years Later' and 'Final Destination Bloodlines,' to reach this financial benchmark.
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Why It's Important?
The success of 'Weapons' underscores the viability of original content in a market often dominated by franchise films. It challenges the Hollywood notion that only established intellectual properties can achieve significant box office success. This achievement highlights the enduring appeal of the horror genre, which continues to draw audiences despite challenges faced by other genres like comedy. The film's success may encourage studios to invest in more original horror projects, potentially diversifying the cinematic landscape.
What's Next?
Following the success of 'Weapons,' discussions are underway for a potential prequel centered on the character Aunt Gladys. Additionally, Zach Cregger is set to direct a new take on the Resident Evil franchise, with filming scheduled to begin soon. The continued success of 'Weapons' could influence future horror film productions and marketing strategies, as studios may seek to replicate its formula of originality and audience engagement.
