What's Happening?
Machine Gun Kelly, now known as MGK, has announced that his new song 'Don’t Wait Run Fast' will be the official anthem for ESPN's college football coverage for the 2025-2026 season. The announcement was made during his appearance on The Pat McAfee Show, and ESPN confirmed the news with Billboard. The song is part of MGK's upcoming album, 'Lost Americana,' set to release on August 8. This marks the 12th season that ESPN has collaborated with artists to provide a soundtrack for its college football coverage, with previous collaborations including artists like Jelly Roll, Post Malone, and Juice WRLD.
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Why It's Important?
The integration of MGK's music into ESPN's college football coverage highlights the ongoing relationship between music and sports entertainment. This collaboration not only enhances the viewing experience for fans but also provides significant exposure for MGK's new album. The choice of MGK's high-energy song reflects the dynamic and passionate nature of college football, potentially attracting a broader audience to both the sport and the artist's music. This partnership underscores the importance of cross-industry collaborations in expanding reach and engagement.
What's Next?
As the college football season kicks off on August 23, fans can expect to hear MGK's anthem across ESPN's platforms and ABC. The release of 'Lost Americana' on August 8 will likely be accompanied by promotional activities and performances, further boosting MGK's visibility. ESPN's marketing strategies will continue to leverage the song to build excitement for the upcoming season, potentially influencing future collaborations between music artists and sports networks.
Beyond the Headlines
The collaboration between MGK and ESPN may influence future trends in sports marketing, where music becomes a central element in creating a unique brand identity for sports events. This could lead to more artists seeking partnerships with sports networks, recognizing the mutual benefits of increased exposure and audience engagement. Additionally, the choice of MGK's song reflects a shift towards more diverse musical genres in sports entertainment, catering to varied audience preferences.
