What's Happening?
Paramount has announced a new release date for 'The Running Man,' directed by Edgar Wright and starring Glen Powell, moving it to November 14, 2025, to capitalize on Imax screen availability. The film, a remake of the Stephen King story, was previously set for November 7. Additionally, Paramount has scheduled 'Primate,' a horror film from Walter Hamada's 18hz label, for January 9, 2026. 'Primate' will premiere at Fantastic Fest and features a storyline centered around a group of friends facing a terrifying ordeal during a tropical vacation.
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Why It's Important?
The strategic rescheduling of 'The Running Man' and 'Primate' highlights Paramount's efforts to optimize box office performance by avoiding competition with other major releases. By securing Imax screens, 'The Running Man' aims to enhance its visual appeal and attract a larger audience. This move reflects the studio's broader strategy to increase its annual film output, aiming for 15 films in 2026 and eventually 20. For the film industry, such scheduling adjustments are crucial for maximizing revenue and audience reach, especially in a competitive market with numerous high-profile releases.
What's Next?
With the new release dates, Paramount will focus on marketing and promotional efforts to build anticipation for both films. The performance of 'The Running Man' and 'Primate' could influence future scheduling decisions and the studio's approach to genre films. As Paramount expands its film slate, industry observers will be keen to see how these releases perform and whether the strategy of leveraging Imax and festival premieres pays off in terms of box office success.
