What's Happening?
Paramount Global is set to premiere 'Boston Blue', a new CBS drama and expansion of the Blue Bloods franchise, at MIPCOM in October. The series will debut in Cannes before its U.S. release on CBS. 'Boston Blue' follows NYPD detective Danny Reagan, played by Donnie Wahlberg, as he transitions to the Boston Police Department. The show introduces a new law enforcement family and features a cast including Sonequa Martin-Green and Gloria Reuben. The premiere will include a Q&A session with the cast and producers.
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Why It's Important?
The launch of 'Boston Blue' signifies Paramount's strategic expansion of the successful Blue Bloods franchise, aiming to capture a broader audience. The series introduces new characters and settings, potentially attracting viewers interested in police dramas. The involvement of high-profile actors and producers suggests a strong production value, which could enhance CBS's lineup and influence television ratings. The premiere at MIPCOM highlights the show's international appeal and potential for global distribution.
What's Next?
Following its premiere at MIPCOM, 'Boston Blue' will debut on CBS, with expectations of strong viewership given the franchise's popularity. The series may influence future programming decisions at CBS and Paramount, depending on its reception. The show's success could lead to further expansions or spin-offs within the franchise, impacting the network's strategy and content offerings.
