What's Happening?
The Video Music Awards (VMAs) have expanded their lineup for the 2025 show by adding Doja Cat, Jelly Roll, and Post Malone as performers. This announcement comes as the event prepares to air on September 7 at the UBS Arena in New York. The show will be broadcast on CBS and simulcast on MTV, marking the first time it will air on CBS. LL Cool J is set to host the awards, taking on the role solo for the first time after previously co-hosting in 2022. The lineup also includes artists like Tate McRae, Conan Gray, Sabrina Carpenter, Sombr, Alex Warren, and J Balvin with DJ Snake. This year, Lady Gaga leads the nominations with 12, followed by Bruno Mars with 11, and Kendrick Lamar with 10.
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Why It's Important?
The inclusion of high-profile performers like Doja Cat, Jelly Roll, and Post Malone highlights the VMAs' continued influence in the music industry. The event serves as a significant platform for artists to reach a broad audience, potentially boosting their careers and music sales. The VMAs are known for their impact on pop culture, often setting trends and sparking conversations. This year's show, with its diverse lineup and notable nominees, promises to attract significant viewership, benefiting the artists involved and the networks broadcasting the event. The move to air on CBS could also expand the VMAs' reach, introducing the show to a wider audience.
What's Next?
As the VMAs approach, anticipation will build around the performances and the outcomes of the nominations. Fans and industry insiders will be watching closely to see who takes home the awards, particularly in the highly competitive categories. The performances by Doja Cat, Jelly Roll, and Post Malone are expected to be highlights of the evening, potentially influencing future music trends. The show's success on CBS could lead to more collaborations between the network and the VMAs, possibly altering how the awards are presented in the future.
