What's Happening?
The American Music Awards (AMAs) have extended their partnership with CBS and Paramount+ through 2030. This new five-year deal ensures that the AMAs will continue to be broadcast on CBS and streamed live on Paramount+. The agreement begins with the May 2026 broadcast, which will air live from Las Vegas. The AMAs, known for being the world's largest fan-voted awards show, have seen increased viewership since moving to CBS, with the 2025 broadcast reaching over 10 million unique viewers.
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Why It's Important?
The extension of the AMAs' partnership with CBS and Paramount+ highlights the show's enduring popularity and its ability to attract large audiences. By securing a long-term deal, the AMAs can continue to leverage CBS's extensive reach and Paramount+'s streaming capabilities to engage fans globally. This move also reflects the shifting dynamics in the entertainment industry, where traditional broadcast networks and streaming platforms collaborate to maximize viewership and fan engagement.
What's Next?
With the extended partnership, the AMAs are poised to continue their tradition of fan-voted awards, potentially introducing new categories or interactive elements to enhance viewer participation. The collaboration with CBS and Paramount+ may also lead to innovative broadcasting and streaming strategies, further expanding the show's global reach. As the AMAs adapt to changing media landscapes, they may explore additional partnerships or digital initiatives to maintain their relevance and appeal.
