What's Happening?
Walmart has opened preorders for a special edition 4K Blu-ray of Stanley Kubrick's The Shining, part of The Film Vault collector's series. This edition, priced at $100, includes a steelbook case with new artwork, cigar box packaging, a double-sided poster, and art cards. The release is scheduled for September 2 in the U.S. A less expensive version, The Shining Solus Steelbook Edition, is also available for $65 but has already sold out twice. The Film Vault series, created by Vice Press in collaboration with Warner Bros. UK, features collectible editions of classic films. The Shining is one of two early '80s horror films in the series' Wave 3, alongside Poltergeist. Both films are available for preorder at Walmart, with the expectation that they will sell out quickly.
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Why It's Important?
The release of The Shining Special Edition Steelbook is significant for collectors and fans of classic horror films, offering a unique opportunity to own a piece of cinematic history with exclusive packaging and artwork. The anticipation of a sell-out highlights the enduring popularity of The Shining and the demand for high-quality, collectible editions of classic films. This release also underscores Walmart's role in providing exclusive film merchandise in the U.S. market, potentially driving traffic to their stores and online platform. Collectors and fans stand to gain a valuable addition to their collections, while Walmart benefits from increased sales and customer engagement.
What's Next?
As the release date approaches, it is likely that Walmart will continue to see high demand for The Shining Special Edition Steelbook. Collectors who miss out on the initial preorder may look for restocks or turn to secondary markets, where prices could rise due to scarcity. Additionally, the success of this release may encourage Vice Press and Warner Bros. to continue producing similar collectible editions, potentially expanding The Film Vault series with more classic films. Retailers may also explore similar exclusive partnerships to capitalize on the growing market for collectible film editions.
