What's Happening?
Jennie Kim, known as Jennie from the K-pop group BLACKPINK, has been appointed as the official tourism ambassador for Seoul, Korea. This appointment is part of the Absolutely in SEOUL campaign, which features Jennie in promotional videos showcasing the city's attractions. The campaign includes two main videos, DALTOKKI and SEOUL CITY, set to release in August. Jennie's involvement in the campaign highlights her deep connection to Seoul, which she describes as her 'city of inspiration.' The campaign will be broadcasted internationally, including in the United States, and will feature digital merchandise drops.
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Why It's Important?
Jennie's role as the face of Seoul's tourism campaign underscores her growing influence beyond the music industry. As a global cultural icon, her involvement is likely to attract international attention to Seoul, potentially boosting tourism and economic activity in the region. The campaign's international reach, including broadcasts in the United States, positions Seoul as a desirable travel destination, leveraging Jennie's popularity to enhance its global image. This move also reflects the increasing trend of celebrities influencing tourism and cultural exchanges.
What's Next?
The Absolutely in SEOUL campaign is set to release its main videos in August, with DALTOKKI debuting on August 8th and SEOUL CITY on August 15th. These releases will be accompanied by short-form videos and interviews, all available on the VisitSeoul YouTube Channel. The campaign will also feature international television broadcasts and print media advertisements, aiming to maximize its global impact. As the campaign unfolds, it may lead to increased tourism interest in Seoul, driven by Jennie's international fanbase.
Beyond the Headlines
Jennie's appointment as Seoul's tourism ambassador highlights the intersection of entertainment and cultural promotion. Her involvement in the campaign not only showcases Seoul's attractions but also reflects the broader trend of celebrities playing pivotal roles in shaping cultural narratives. This development may inspire other cities to leverage celebrity influence for tourism promotion, potentially leading to innovative marketing strategies in the industry.
