What's Happening?
Big Brother Season 27 has achieved its highest Sunday night audience of the season, with 3.22 million viewers on CBS, marking a 7% increase from the previous week and a 19% rise from the same episode last summer. Paramount Global reports a 14% increase in live streaming viewership on Paramount+ compared to last Sunday, and a 22% increase year-over-year. The show continues to draw strong ratings since its July debut, averaging 4.8 million multi-platform viewers in its first two weeks.
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Why It's Important?
The strong performance of Big Brother highlights the enduring appeal of reality TV and its ability to attract large audiences across multiple platforms. The increase in viewership on both CBS and Paramount+ demonstrates the show's success in engaging viewers and driving subscriber growth for Paramount's streaming service. This trend underscores the importance of popular content in maintaining audience interest and sustaining network ratings, particularly during the competitive summer season.
