Cheetos Collaborates with Netflix's Wednesday for New Campaign Featuring 'Thing'

What's Happening?

Cheetos has launched a new marketing campaign featuring 'Thing,' the severed hand from the Addams Family, as its brand ambassador. This collaboration is tied to the upcoming second season of Netflix's show 'Wednesday,' set to premiere in August. The campaign, developed by Goodby Silverstein & Partners, began with a leaked audition tape of Thing trying out for the role. Thing will be causing 'cheesy chaos' across New York City, leaving orange trails in various locations, including Manhattan blocks and Times Square. As part of the campaign, Cheetos has introduced a new flavor, Flamin’ Hot Fiery Skulls, with Wednesday-inspired packaging, available nationwide later this month.

Why It's Important?

This collaboration between Cheetos and Netflix highlights the growing trend of cross-promotional marketing strategies that leverage popular media franchises to engage consumers. By associating with the widely recognized Addams Family character, Cheetos aims to attract fans of the show and expand its consumer base. The campaign taps into the cultural appeal of 'Wednesday,' potentially boosting Cheetos' brand visibility and sales. Additionally, the introduction of a new product flavor could drive interest and increase market share in the competitive snack industry.

What's Next?

As the campaign unfolds, Cheetos will continue to leverage social media and public spaces to maximize engagement and visibility. The collaboration may prompt other brands to explore similar partnerships with popular media franchises. The success of this campaign could influence future marketing strategies, encouraging brands to innovate in their promotional efforts. Fans of 'Wednesday' and Cheetos can anticipate more interactive and engaging content as the show’s premiere approaches.

Beyond the Headlines

The use of 'Thing' as a brand ambassador reflects Cheetos' playful approach to marketing, embracing unconventional and humorous elements to connect with consumers. This strategy aligns with the brand's history of hand-related advertising, emphasizing the iconic orange residue left by its products. The campaign also highlights the cultural significance of 'Wednesday' and its appeal to audiences who identify with its themes of individuality and mischief.