What's Happening?
BLACKPINK's music video for 'Pink Venom' has surpassed 1 billion views on YouTube, marking the sixth video by the group to achieve this milestone. The video premiered on August 19, 2022, as the lead single from their album 'Born Pink'. The group, consisting of members Jennie, Jisoo, Lisa, and Rosé, has previously achieved similar success with other videos such as 'DDU-DU DDU-DU' and 'Kill This Love'. BLACKPINK has also become the first K-pop group to reach 20 million subscribers on YouTube. The group recently reunited to release a new single, 'Jump', which has reached No. 28 on the Billboard Hot 100.
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Why It's Important?
The achievement of 1 billion views for 'Pink Venom' underscores BLACKPINK's significant influence in the global music industry, particularly in the K-pop genre. This milestone not only highlights the group's widespread popularity but also their ability to maintain a strong presence on digital platforms. The group's success on YouTube is indicative of the growing international appeal of K-pop, which continues to expand its reach beyond South Korea. BLACKPINK's achievements contribute to the genre's increasing recognition and acceptance in mainstream music markets, potentially opening doors for other K-pop artists.
What's Next?
BLACKPINK is currently on their world tour, having completed the North American leg and now performing in Europe. The tour will return to Asia in October, concluding with performances in Hong Kong in January 2026. The group's continued global engagements suggest ongoing efforts to solidify their international fanbase and maintain their position as leading figures in the K-pop industry.
