What's Happening?
Blumhouse Productions, in collaboration with developer Gambrinous, has announced the open beta launch of their new co-op horror game, 'Eyes of Hellfire'. The game, which draws on Irish folklore, allows up to five players to navigate the haunted Hellfire Club lodge, solving puzzles and escaping curses. The game features a unique Steam Friend's Pass, enabling players to join the game if one of them owns a copy. The open beta is available now and will run until August 11, with early access starting on August 27. The game is priced at $10, with a temporary 10% discount during the early access period.
AD
Why It's Important?
The release of 'Eyes of Hellfire' marks Blumhouse Productions' continued expansion into the gaming industry, leveraging their expertise in horror to create immersive gaming experiences. This move could potentially broaden their audience base beyond film enthusiasts to include gamers, thereby increasing their market influence. The use of folklore and cooperative gameplay may appeal to players seeking unique and engaging horror experiences. Additionally, the Steam Friend's Pass feature could encourage more players to try the game, potentially boosting sales and player engagement.
What's Next?
As the game enters early access, player feedback will likely influence further development and updates. The success of 'Eyes of Hellfire' could lead to more gaming projects from Blumhouse, potentially establishing them as a significant player in the horror gaming genre. The company may also explore cross-media opportunities, such as adapting successful games into films or series, further integrating their entertainment offerings.
