What's Happening?
Lil Baby's album 'My Turn' has been ranked as the number one R&B/Hip-Hop album of the 21st century by Billboard. Released in 2020 through Quality Control/Motown Records, the album debuted at the top of the R&B/Hip-Hop Albums chart and maintained its position for six weeks. It was supported by hit singles such as 'Woah,' 'The Bigger Picture,' and 'Sum 2 Prove,' all of which reached the top 10 on the Hot R&B/Hip-Hop Songs chart. The album's success continued with a deluxe edition released in May 2020, and it became the year-end champion for 2020. 'My Turn' set records for longevity on the charts, spending 128 weeks in the top 10 by the end of 2024, marking the longest duration for an album by a male artist in the chart's history.
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Why It's Important?
The achievement of 'My Turn' underscores Lil Baby's significant impact on the R&B/Hip-Hop genre in the 21st century. The album's sustained success highlights the evolving landscape of music consumption, particularly the role of streaming in maintaining an album's presence on the charts. This milestone reflects the growing influence of hip-hop in mainstream music and its ability to dominate long-term chart performance. For the music industry, it signifies the importance of strategic releases and the potential for artists to achieve prolonged success through digital platforms.
What's Next?
Billboard plans to continue unveiling its 21st Century charts, including the Top R&B/Hip-Hop Artists and Top Hot R&B/Hip-Hop Songs. These rankings will provide further insights into the most influential figures and tracks in the genre over the past two decades. The ongoing analysis of chart performance will likely influence industry strategies and artist recognition, shaping future music releases and promotional efforts.
