Ethan Coen's 'Honey Don’t!' Garners $525K in Previews Amidst Box Office Competition

What's Happening?

Ethan Coen's latest film, 'Honey Don’t!', has earned $525,000 in previews as it opens in 1,300 theaters. The film, co-written and produced with Tricia Cooke, features Margaret Qualley as a private eye in a Western small-town setting. Despite mixed reviews, the film is expected to earn between $3 million and $4 million over the weekend. Meanwhile, New Line's 'Weapons' has surpassed $100 million at the domestic box office, with a $2.4 million take on Thursday. The film is projected to earn $13.5 million in its third weekend. Netflix/Sony Pictures Animation's 'Kpop Demon Hunters' is anticipated to outperform 'Weapons' with an estimated $15 million over the weekend.

Why It's Important?

The performance of 'Honey Don’t!' highlights the competitive nature of the box office, especially for indie films. The film's earnings will be closely watched as it competes with major releases like 'Weapons' and 'Kpop Demon Hunters'. The success of 'Weapons' demonstrates the continued appeal of horror films, while the anticipated performance of 'Kpop Demon Hunters' underscores the growing popularity of animated features. These dynamics reflect broader trends in the film industry, where diverse genres vie for audience attention and box office success.