What's Happening?
Icelandic musician Laufey recently appeared on Vogue's podcast, The Run-Through, to discuss her new album, 'A Matter of Time,' and her journey in the music industry. Laufey, known for her genre-defying sound that blends jazz, pop, and classical music, has become a favorite among Gen Z listeners. She gained initial recognition during the pandemic by posting a video of herself singing on TikTok. In addition to her musical pursuits, Laufey has expressed a deep interest in fashion, often attending shows by major brands like Lanvin and Chanel.
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Why It's Important?
Laufey's rise in the music industry underscores the power of social media platforms like TikTok in launching new artists. Her ability to connect with a young audience through a blend of musical genres highlights the changing landscape of music consumption. Laufey's involvement in fashion also reflects the growing intersection between music and fashion industries, where artists often influence trends and brand collaborations. Her success story may inspire other emerging artists to leverage digital platforms for exposure and explore cross-industry opportunities.
