What's Happening?
Disney is planning to integrate Hulu into Disney+ by 2026, a move that could significantly impact the broadcasting of the Oscars. The current deal between the Academy of Motion Pictures Arts and Sciences and ABC is set to expire in 2028. Disney's acquisition of Comcast's remaining equity in Hulu allows for new opportunities to showcase the Oscars through streaming. The recent dual-platform experiment, where the Oscars were broadcast on ABC and streamed on Hulu, resulted in a 1% increase in viewership, attracting 19.7 million viewers. This experiment provided Disney with valuable live-streaming data and expanded the Academy's reach to streaming audiences. The integration aligns with Disney's content ecosystem and the Academy's broader initiatives, potentially leading to year-round programming and interactive Oscar experiences.
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Why It's Important?
The integration of Hulu into Disney+ and the potential continuation of the Oscars on ABC could reshape how awards shows are broadcasted in the streaming era. This move is significant for Disney as it aligns with cinema's prestigious institution, while the Academy benefits from a wider streaming reach. The partnership could lead to innovative ways of engaging audiences, particularly younger and more diverse viewers, which are crucial for the Academy's long-term relevance. The outcome of these negotiations could influence the future of awards broadcasting, with other media platforms expressing interest in hosting the Oscars. Disney's technological capabilities offer advantages such as real-time engagement and global distribution, making it a strong contender to retain the Oscars.
What's Next?
Negotiations between Disney and the Academy are reportedly progressing well, with industry insiders predicting clarity on the future of the Oscars on ABC by the end of the year. Disney CEO Bob Iger's successor is expected to be named early next year, which could impact the timing of the deal. Newly appointed AMPAS President Lynette Howell Taylor, with her industry experience, could play a key role in finalizing the agreement. However, Disney faces competition from other media platforms interested in hosting the Oscars. The decision will determine how global audiences engage with the Oscars and the artistic excellence both institutions represent.
