What's Happening?
Neon has successfully marketed its new body horror film 'Together,' starring Alison Brie and Dave Franco, through a creative and collaborative campaign. The film, directed by Michael Shanks, premiered at Sundance and SXSW, receiving critical acclaim. The marketing strategy included digital and real-life stunts, pop-up shops, and themed screenings. Brie and Franco actively participated in the campaign, attending events and engaging in unique promotional activities, such as wearing a double-headed hoodie at a Yankees game.
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Why It's Important?
The success of 'Together's' marketing campaign underscores the effectiveness of innovative and interactive promotional strategies in the film industry. By involving the stars in the campaign and utilizing unique stunts, Neon has managed to create significant buzz around the film, leading to impressive box office results. This approach highlights the potential for indie films to compete with larger productions by leveraging creative marketing tactics and star power.
