What's Happening?
Barstool Sports, known for its unscripted series and sketch comedy, is venturing into scripted television with its new series 'Les Mascots'. The show, premiering on the Out of Order YouTube channel, marks Barstool's first official scripted series. It features Barstool personalities John Feitelberg, Harry Settel, and Tommy Smokes, and is co-created by Owen Roeder. The series follows a film major from Los Angeles who moves to New York City to document his uncle, a supposed Broadway actor. However, he discovers his uncle's true life involves performing as Elmo and Cookie Monster in Times Square. The production style was guerrilla, with handheld cameras and minimal permits, capturing the essence of New York City. The series will be available weekly on YouTube, aiming to reach Barstool's loyal fan base.
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Why It's Important?
The launch of 'Les Mascots' signifies Barstool Sports' expansion into scripted content, potentially diversifying its audience and revenue streams. This move could influence other digital media companies to explore scripted series as a viable content strategy. By leveraging its existing fan base, Barstool Sports may set a precedent for how non-traditional media companies can successfully produce and distribute scripted content. The series could also impact the entertainment industry by showcasing alternative production methods and distribution channels, challenging traditional television networks.
What's Next?
Barstool Sports plans to continue exploring scripted content, with potential for more seasons of 'Les Mascots' and other series. The success of this venture could lead to partnerships with streaming platforms like Netflix, expanding its reach. The company will monitor audience engagement and feedback to refine its approach to scripted series. As Barstool evaluates the performance of 'Les Mascots', it may consider further investment in scripted content, potentially influencing its long-term strategy in the entertainment sector.
Beyond the Headlines
The series highlights the evolving landscape of media production, where digital platforms like YouTube serve as viable alternatives to traditional television. This shift reflects broader changes in consumer behavior, with audiences increasingly seeking content online. The guerrilla production style of 'Les Mascots' underscores the potential for creative storytelling without the constraints of conventional filmmaking. This approach may inspire other creators to experiment with innovative production techniques, contributing to the diversification of content available to viewers.
