What's Happening?
Chris Plante, the former editor-in-chief of Polygon, has launched a new podcast called Post Games, aimed at older gamers. The podcast, which Plante describes as a weekly show about the love of video games, is modeled after an NPR-like format with tightly-edited segments. Plante's initiative comes in response to the gaming media's focus on younger audiences, despite the fact that more than half of the 205.1 million Americans playing video games are over the age of 35. Post Games seeks to fill this gap by offering content that resonates with older gamers, featuring interviews and discussions on various gaming topics. Plante is funding the podcast through Patreon, offering ad-free episodes and exclusive content to subscribers.
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Why It's Important?
The launch of Post Games highlights a significant shift in the gaming media landscape, addressing the needs of an often overlooked demographic. Older gamers, who have different interests and expectations compared to younger players, represent a substantial portion of the gaming community. By catering to this audience, Plante is tapping into a market that traditional gaming media has largely ignored. This move could encourage other content creators to explore niche markets within the gaming industry, potentially leading to more diverse and inclusive content. Additionally, the success of Post Games could demonstrate the viability of independent media ventures funded through platforms like Patreon, offering a sustainable model for creators outside of traditional media structures.
What's Next?
As Post Games continues to grow, Plante aims to increase its subscriber base to ensure the podcast's sustainability. If successful, this could pave the way for more independent media projects targeting underserved audiences. The podcast's focus on older gamers may also inspire other creators to develop content that caters to specific demographics within the gaming community. Furthermore, the evolving landscape of gaming media, influenced by factors such as AI and changing business models, may lead to increased opportunities for independent creators to thrive. Plante's approach could serve as a blueprint for others looking to break away from traditional media constraints and connect with niche audiences.
Beyond the Headlines
The emergence of Post Games underscores the broader trend of media diversification, where creators are increasingly seeking to serve specific audiences rather than relying on mass appeal. This shift reflects changing consumer preferences and the growing demand for personalized content. As traditional media outlets face challenges from AI and digital platforms, independent creators like Plante are finding new ways to engage with audiences. The success of such ventures could lead to a more fragmented but richly diverse media landscape, where content is tailored to meet the unique interests of various demographic groups.
