What's Happening?
Prime Video has announced the production of a new biblical drama series titled 'Joseph of Egypt,' starring Adam Hashmi. The series, written and executive produced by Craig Wright, will consist of eight episodes and is co-produced by Amazon MGM Studios and Dallas Jenkins' 5&2 Studios. Filming is currently underway in New Mexico. The series will depict the Old Testament story of Joseph, who rises to power in Egypt after being betrayed by his brothers. The cast includes Alexander Siddig, Babak Tafti, and Iris Bahr, among others. The series is part of a broader deal that includes streaming rights to 'The Chosen' and its upcoming seasons.
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Why It's Important?
The launch of 'Joseph of Egypt' signifies Prime Video's continued investment in religious and historical content, potentially attracting a diverse audience interested in biblical narratives. This move could strengthen Prime Video's position in the competitive streaming market by offering unique content that appeals to viewers seeking faith-based stories. The collaboration with Dallas Jenkins, known for 'The Chosen,' may also bring a dedicated fan base to the platform, enhancing viewer engagement and subscription growth.
What's Next?
As production progresses, Prime Video is expected to release promotional materials and trailers to build anticipation for the series. The success of 'Joseph of Egypt' could lead to further collaborations between Prime Video and creators of religious content, expanding their portfolio in this genre. Additionally, the series may spark discussions and interest in biblical stories, potentially influencing future programming decisions.
