What's Happening?
The 'Twilight' film series is set to return to theaters this fall in celebration of the 20th anniversary of Stephenie Meyer's original book. Lionsgate and Fathom Entertainment are collaborating to re-release all the movies in the series from October 29 to November 2. The re-release will coincide with other anniversary events, including special edition book releases and a festival in Forks, Washington, where the story is set.
Why It's Important?
The re-release of the 'Twilight' films underscores the enduring popularity of the franchise, which has grossed over $3.3 billion worldwide. This event provides an opportunity for a new generation of fans to experience the films in theaters and for long-time fans to revisit the series. The anniversary celebrations could boost sales of related merchandise and books, benefiting publishers and retailers. Additionally, it highlights the potential for other franchises to capitalize on milestone anniversaries.
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What's Next?
Fans can look forward to a series of events and releases leading up to the theatrical re-release, including the 'Forever Twilight in Forks' festival and the 'Twilight in Concert' tour. These events will likely generate renewed interest in the franchise and could lead to further adaptations or spin-offs. The success of these celebrations could influence how other franchises approach their anniversaries.
