What's Happening?
Capcom has announced a collaboration with Fender to create real Monster Hunter themed guitars. This collaboration allows players to acquire these guitars in-game through a special Gesture. The Gesture can be obtained by completing the Event Quest 'The Melodic Monarch' in Monster Hunter Wilds, which involves hunting a Rathalos in the Wounded Hollow. The quest is set at a difficulty level of HR16, making it accessible to players who have completed the main quest. Upon completion, players receive three different levels of the same Gesture, allowing them to 'rock out' in the game.
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Why It's Important?
This collaboration between Capcom and Fender highlights the growing trend of integrating real-world brands into video games, enhancing the gaming experience with unique, limited-time content. It reflects the increasing importance of cross-industry partnerships in the gaming sector, which can drive player engagement and expand the audience base. For Capcom, this collaboration not only promotes Monster Hunter Wilds but also strengthens its brand presence by associating with a well-known musical instrument manufacturer. Players benefit from exclusive content that enhances their in-game experience, potentially increasing player retention and satisfaction.
What's Next?
The Event Quest 'The Melodic Monarch' is available until September 23rd, and it is unclear if it will be offered again in the future. Players interested in acquiring the limited-time Gesture should complete the quest before the deadline. Capcom may continue to explore similar collaborations in the future, leveraging partnerships to introduce new and exciting content to their games. The success of this collaboration could encourage other game developers to pursue similar partnerships, further blurring the lines between gaming and other entertainment industries.
