HUNTR/X's 'Golden' Tops Billboard Global Charts for Third Week

What's Happening?

HUNTR/X's song 'Golden,' featured in the animated film KPop Demon Hunters, has achieved a third nonconsecutive week at No. 1 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts. The track, voiced by EJAE, Audrey Nuna, and REI AMI, has surpassed 100 million weekly streams worldwide for the first time. The Billboard Global 200 and Global Excl. U.S. charts rank songs based on streaming and sales activity from over 200 territories globally, compiled by Luminate. 'Golden' has seen a 15% increase in streams and a 24% rise in sales, aided by a remix by David Guetta. Other songs in the top ranks include Alex Warren's 'Ordinary,' Saja Boys' 'Soda Pop,' Justin Bieber's 'Daisies,' and BLACKPINK's 'Jump.'

Why It's Important?

The success of 'Golden' highlights the growing influence of KPop and international music on global charts, reflecting a shift in music consumption patterns. The song's performance underscores the importance of streaming platforms in driving music popularity and sales. This trend could impact the U.S. music industry by encouraging more collaborations and productions that cater to global audiences. Artists and producers may increasingly focus on international markets, leveraging streaming data to tailor their releases. The rise of non-U.S. music on global charts may also influence cultural exchanges and the diversification of musical tastes in the U.S.

What's Next?

The Billboard Global 200 and Global Excl. U.S. charts will update on August 5, 2025, providing further insights into the song's performance and potential shifts in rankings. As 'Golden' continues to dominate, stakeholders in the music industry may explore additional promotional strategies or collaborations to maintain its momentum. The ongoing success of KPop and international tracks could prompt U.S. artists to seek partnerships with global acts, potentially leading to more diverse musical offerings. Additionally, the impact of streaming services on chart rankings may drive further innovation in music distribution and marketing strategies.