What's Happening?
Mariah Carey is set to receive the Video Vanguard Award at the 2025 MTV Video Music Awards. The award ceremony will take place on September 7 and will be broadcast on CBS for the first time. Carey will perform a medley of her biggest hits during the three-hour show, marking her first performance on the VMAs stage in 20 years. The event will also feature a reunion with LL Cool J, who is hosting the show and to whom Carey presented the same award in 1997. Other performers include Sabrina Carpenter, Ricky Martin, Busta Rhymes, J Balvin, Alex Warren, and Sombr. The show will be produced by Gunpowder & Sky and will air live across all time zones.
AD
Why It's Important?
Mariah Carey's recognition with the Video Vanguard Award highlights her enduring influence in the music industry. The award, which has recently been given to prominent female artists, underscores the significance of her contributions to pop music. Her performance at the VMAs is expected to draw significant attention, potentially boosting viewership for the telecast. Additionally, Carey is promoting her upcoming album, 'Here for It All,' set to release on September 26, which could benefit from the increased exposure. The event also marks a notable moment in MTV's history as it transitions to airing the VMAs on CBS, expanding its reach.
What's Next?
Following the VMAs, Mariah Carey will release her 16th studio album, 'Here for It All,' on September 26. The album's first single, 'Type Dangerous,' is nominated for Best R&B at the VMAs, which could further enhance its visibility. The telecast's success on CBS may influence future collaborations between MTV and major networks, potentially altering the landscape of music award broadcasts. The reunion with LL Cool J may also spark interest in potential collaborations or projects between the two artists.
