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Rapid Read    •   5 min read

Amazon and Hasbro Launch Beyblade X Secret Showdown Tournament in Atlanta

WHAT'S THE STORY?

What's Happening?

Amazon and Hasbro are collaborating to host the Beyblade X Secret Showdown tournament in Atlanta on September 6. The event will feature the BX-10 Tournament Beystadium, available for preorder and set for official release on November 1. The tournament is exclusive to U.S. residents aged 18 and over, with the top two competitors earning a trip to California for a live-streamed finale. The event aims to reignite interest in Beyblade, a popular toy and game from the early 2000s.

Why It's Important?

The Beyblade X Secret Showdown represents a strategic move by Amazon and Hasbro to capitalize on the resurgence of interest in Beyblade. By hosting a high-profile tournament, they aim to engage both nostalgic fans and new players, potentially boosting sales and brand visibility. This event also highlights the growing trend of reviving classic games and toys, which can lead to increased consumer engagement and market expansion.
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