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Motlys Producer Yngve Sæther Discusses Johan Fasting's Feature Debut and Nordic Film Market Strategy

WHAT'S THE STORY?

What's Happening?

Yngve Sæther, a seasoned producer from Norwegian production company Motlys, is preparing to present Johan Fasting's directorial debut, 'How to Steal a Bike,' at the Nordic Co-Production Market. The film, currently in early development, is a comedy-drama about a young outcast girl in Oslo who resorts to bicycle theft to survive and finds a community in the process. Fasting, known for his work on 'Ninjababy' and 'Power Play,' is transitioning from television to feature films with this project. The film aims to explore themes of empathy and survival, drawing inspiration from classic films like 'The Bicycle Thief.' The project has received development support from the Norwegian Film Institute and is seeking co-production opportunities.
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Why It's Important?

The debut of Johan Fasting as a feature film director marks a significant step in his career, potentially influencing the Nordic film industry by bringing fresh narratives and perspectives. The film's exploration of societal issues through the lens of comedy-drama could resonate with audiences, offering a nuanced view of crime and community. This project also highlights the importance of investing in talent and the potential for international collaboration in film production. The success of such projects can enhance the visibility of Nordic films globally, contributing to cultural exchange and the diversification of cinematic storytelling.

What's Next?

The film will be pitched at the Nordic Co-Production Market, where Sæther will seek co-production and financing opportunities. The project is expected to attract interest from international distributors, given its unique storyline and the involvement of established talent. Additionally, Sæther will discuss strategies for promoting Nordic films internationally at the Norwegian International Film Festival, sharing insights from the successful launch of the 'Sex-Love-Dreams' trilogy. The outcome of these discussions could influence future collaborations and distribution strategies for Nordic films.

Beyond the Headlines

The film's focus on bicycle theft as a means of survival in a wealthy city like Oslo raises ethical questions about crime and punishment. It challenges viewers to empathize with individuals who turn to crime out of necessity, potentially sparking discussions on social justice and economic disparity. The project also underscores the role of film as an 'empathy machine,' as described by Roger Ebert, encouraging audiences to reconsider their perceptions of marginalized communities.

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