What's Happening?
Nongshim, Korea's leading instant noodle brand, has announced a collaboration with Netflix's animated hit KPop Demon Hunters to release special edition Shin Ramyun and Shrimp Crackers. The packaging will feature characters from the film, including fan favorites like Rumi, Zoey, Mira, the Saja Boys, and Derpy the tiger. The collaboration was revealed on Instagram, highlighting the unique designs that capture the essence of the characters as seen in the film. The limited-edition cup ramen, inspired by the one featured in the movie, will be available later this month across multiple regions including South Korea, the U.S., Canada, Europe, Oceania, and Southeast Asia.
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Why It's Important?
This collaboration signifies the growing influence of KPop Demon Hunters, which has become a global phenomenon since its release on Netflix in June 2025. The film has amassed over 210.5 million views and 454 million hours watched, making it the second most-watched film on the platform after Red Notice. The partnership with Nongshim not only expands the film's reach into consumer products but also highlights the cultural impact of K-pop and its integration into mainstream entertainment. This move could potentially boost Nongshim's brand visibility and sales, leveraging the film's popularity to attract a wider audience.
What's Next?
Following the success of KPop Demon Hunters, Netflix plans to expand the universe with a live-action remake, stage musical, sequels, and spin-offs. Director Maggie Kang has hinted at exploring side stories and new ideas that emerged during the film's creation. As the collaboration with Nongshim rolls out, fans can expect more themed products and events that celebrate the film's characters and storyline. The continued expansion of the KPop Demon Hunters franchise could lead to further partnerships and merchandise opportunities, solidifying its place in pop culture.
