What's Happening?
The release of HBO's two-part documentary 'Billy Joel: And So It Goes' has led to a significant increase in streaming numbers for Billy Joel's music. The documentary, which features Joel recounting his life and career with honesty and humor, has captivated audiences, resulting in a 24% rise in on-demand streaming in the U.S. since its premiere. This trend is part of a broader resurgence in music documentaries, which aim to introduce older artists to new audiences and boost their streaming counts. Other recent documentaries, such as 'Becoming Led Zeppelin' and 'Pavements,' have also seen similar increases in streaming numbers for the featured artists.
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Why It's Important?
The surge in streaming numbers following the release of music documentaries highlights the power of visual storytelling in reviving interest in established artists. This trend benefits both the artists, who see increased revenue from streaming, and the platforms hosting these documentaries, which attract more viewers. The documentaries serve as a bridge between generations, introducing classic music to younger audiences who may not have been familiar with these artists. This phenomenon underscores the evolving landscape of music consumption, where visual media plays a crucial role in shaping listening habits.
