What's Happening?
ESPN has announced Machine Gun Kelly's (MGK) new song 'Don't Wait Run Fast' as the official anthem for the 2025 college football season. The song, part of MGK's album 'Lost Americana,' released on August 8, will be featured across ESPN's coverage of approximately 1,000 regular-season games. The anthem is set to debut during the game between Iowa State and Kansas State in Dublin, Ireland, on August 23. ESPN's marketing vice president, Curtis Friends, highlighted the song's passionate and high-voltage sound, which aligns with the raw emotion and spirit of college football. This marks the 12th iteration of ESPN's college football theme song, following previous collaborations with artists like Jelly Roll and Imagine Dragons.
AD
Why It's Important?
The selection of MGK's 'Don't Wait Run Fast' as the college football anthem underscores the cultural significance of music in sports, particularly in enhancing the fan experience and energizing players. The anthem serves as a rallying cry, uniting fans and players in the shared excitement of the season. By integrating popular music into its broadcasts, ESPN continues to strengthen its brand and appeal to younger audiences, potentially boosting viewership and engagement. The collaboration also highlights the intersection of sports and entertainment, showcasing how music can amplify the emotional impact of sporting events.
What's Next?
As the college football season progresses, MGK's anthem is expected to become a staple in stadiums and locker rooms, contributing to the atmosphere of games and pre-game rituals. ESPN will continue to leverage the song in its broadcasts, potentially incorporating it into promotional materials and highlight reels. The impact of the anthem on fan engagement and its reception among audiences will be closely monitored, influencing future collaborations between ESPN and artists. Additionally, the song's success could pave the way for more cross-industry partnerships, blending music and sports to enhance the overall experience.
